July Stars is a Blog with capital B. It's fashion but with content, history, long texts. Well, not the usual cheesy style. Jaja Hargreaves is the woman behind July Stars: she is from London, has a crazy cat and puts blogging on another level. Thanks!

How did you choose to start your own blog?

I’ve been working as a translator for the past 8 years and started my blog in March 2008. I wanted to connect with people who share my views and fashion vision. The original idea was to justify my opinions on style in writing and see if I could hold the reader’s attention effectively. My key themes are always fashion designers, fashion stories (magazines) or fashion photography with the occasional reference to my own experience. I’ve been carefully nurturing my blog for over a year and use it as a platform to close the division between writing and fashion. I’m hoping to find my own convincing prose style and individual voice while focusing on subjects I love. In my notes I only cover people and topics I’m interested in and carefully select what I like from an inexhaustible fashion repertoire. I think it is important to stay honest and loyal to my individual taste rather than wrestle with perhaps more popular ideas in a hugely competitive blogosphere. I was craving a stage to discuss and articulate fashion ideas while remaining authentic and true to my passion.